Kochi saw its first indoor football turf only recently. A sport centre for all enthusiasts, it has both indoor and outdoor turf facilities. The ideas that went into its branding, social media campaigning and strategic consultancy was conceived by Exetera.
Duly credited for coming up with a name and logo that symbolises the brand, the name is self explanatory as to how Olround includes all kinds of sports. The logo depicts the field along with differently sized balls specifying its inclusiveness. We have experimented with the typography making it look very round and truly capturing the pun associated with the word allrounder. The social media campaign was 4 month long work that consisted of regular sports updates which saw avid fans coming together to celebrate Olround’s opening. Olround is now, a successful business with a lot of followers in Kochi.