Sugar Daddy is a sugar cane juicery located in South Kochi for whom Exetera was in charge of branding, social media promotions and architecture. Furthermore, we devised the name, website and logo. The name was coined in such fashion to make the brand stand out and also get the consumers to understand why Sugar Daddy has the best of their interests. The logo was conceived after being inspired by western models. It symbolises a bearded man identified as the Daddy with line drawings of sugarcane blended in.